Last month Finsa Home increased their close collaboration with French DIY giants Leroy Merlin by showcasing a range of its flat-pack furniture in an impressive mobile showroom parked at the entrance of one of their flagship stores in Spain.
The impromptu display enabled customers to take a closer look at the products in close detail, with the extended showroom area allowing for special presentations of the whole Finsa range. Members of the Finsa team were on hand to talk to shoppers about how their products are built and what they can offer in the home.
First established in France in 1923, Leroy Merlin saw rapid international growth in the 1980s and is continuing its expansion by opening stores in many parts of the world. The brand is now one of the largest DIY chains in Europe, with Finsa proud to have been one of their top suppliers for a number of decades – a partnership that continues to go from strength-to-strength today.
The mobile displays are another step in the right direction for Finsa, who constantly strive to provide customers with increased awareness and understanding when it comes to the products on offer, as well as a high level of customer service.
It’s hoped that this is the first of many such displays and more visits will be planned in the future.